
AJA HAMMOCKS
LaunchBayC, Student Idea Accelerator
Inspired by studies showing the positive effect that spending time outdoors has on mental health, I spent 8 weeks immersed in the iterative design process. I combined my love for design, entrepreneurship, and the outdoors to design and develop a multi-purpose hammock to act as a "gateway" product to bring indoor-oriented college students outdoors.
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A WALK THROUGH THE PROCESS
from conception to demo day




Initial Concept Brainstorming
Understanding customer needs
Identifying a challenge motivated
Settling on a design
Creating a solution driven by the core challenge
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Prototyping
Creating prototypes, gathering feedback, and adjusting designs
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LBC in Silicon Valley
Getting feedback from Entrepreneurs in Silicon Valley
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Demo Day
Demoing the culmination of summer's work
This is your Feature description. Write a short blurb explaining what the feature is and why it matters for visitors, customers or clients. Don’t be afraid to toot your own horn! Take this opportunity to emphasize the important benefits or key advantages.